THE CLUETT, PEABODY & CO. SHIRT
It begins in the field
THE OXFORD CLOTH BUTTON DOWN
O.C.B.D.
An American original. Refined, not reinvented.
175 YEARS IN THE MAKING
1851 - 2026
There are shirts that follow fashion, and those that define it. The Oxford Cloth Button Down belongs to the latter.
Cut from durable cotton Oxford, it was designed not for formality, but for life worn on campus, on court, and eventually everywhere else. Its character lies in contradiction: structured, yet soft; considered, yet effortless.
A shirt that improves with time.
THE OXFORD CLOTH
100% Cotton
Woven from cotton grown, spun, and finished in the United States, Cluett's Oxford cloth is defined by its subtle texture and strength.
It breathes. It creases. It softens.
What begins crisp becomes personal: shaped not by design, but by wear.
THE BUTTON DOWN COLLAR
100% Unlined
The roll is everything.
Unlined and unfused, the collar is designed to sit naturally — buttoned down, yet never rigid. Over time, it forms its own shape, unique to the wearer.
Not imposed. Earned.
THE DETAIL
100% American
The original details remain: wide placket, generous tie-space, box pleat at the yoke, and single rounded-cuffs secured by chalk buttons set close to the sleeve.
Nothing added. Nothing unnecessary.
Just the shirt.
THE CLUETT, PEABODY & CO. O.C.B.D.
Launching F/W 2026
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A percentage of proceeds supports Boys Republic — ensuring that the opportunity once given to McQueen remains available to those who follow.
The story continues in The Transatlantic Journal.